Comparative study of Ayurvedic and Cosmetic Products

This research has given us many valuable findings and has contributed to the literature of two brandings. It will open new dynamics of branding and helps in giving a new perspective of the FMCG market. Currently, the Indian FMCG sector witnessed competition from Ayurved/Herbal and Chemical based companies as this segment encounters the brands of Patanjali Ayurveda Limited and Hindustan Unilever Limited. Even within the Ayurvedic segment Guru Ramdev’s flagship brand Patanjali has put an edge over Dabour, Himalaya, and others inside a small duration. As per the insights drawn from previously shown data analysis, a comparative analysis was undertaken between the variables of sale of Ayurvedic cosmetic products and Hindustan Unilever cosmetic products with other customer satisfaction related variables like- brand image, price range, advertisement, perceived products quality, protection of health. From the analysis of this study, most of the respondents are aware of FMCG (Fast-moving consumer goods) products.